Virginia's Iconic LOVE Signs

Virginia, often hailed as the birthplace of American history, is not only home to historic landmarks but also boasts a modern and artistic expression of unity – the iconic LOVE signs scattered throughout the state. These distinctive signs have become synonymous with Virginia's charm, encouraging both locals and visitors to discover the state's diverse communities while spreading a message of love.

The story of the LOVE signs began in 1969 when the Virginia Is For Lovers tourism campaign was launched. Created by the Martin & Woltz advertising agency, the iconic logo features a red heart symbolizing love, with the script "Virginia Is For Lovers" underneath. In 2009, on the campaign's 40th anniversary, the Virginia Tourism Corporation decided to take the message to the streets, quite literally, by introducing oversized LOVE signs.

Since their introduction, LOVE signs have multiplied across Virginia, with each installation reflecting the unique character of its community. These signs serve not only as a testament to Virginia's commitment to tourism but also as an artistic outlet for communities to express their individuality.

One of the remarkable aspects of the LOVE signs is the diversity they highlight. From coastal towns to mountain communities, these signs can be found in urban centers and rural landscapes alike. Each installation incorporates elements of local culture, history, and geography, creating a tapestry of expressions that celebrate the richness of Virginia.

The LOVE signs aren't just static installations; many of them encourage interaction. Visitors are invited to pose with the signs, creating memorable photos and shared experiences. The signs have become a popular backdrop for engagement announcements, family photos, and social media posts, showcasing the power of art to connect people.

Communities take pride in their LOVE signs, often involving local artists, businesses, and schools in their creation. This collaborative effort not only enhances the visual appeal of the signs but also strengthens the sense of community and belonging among residents.

For those eager to embark on a LOVE sign adventure, Virginia offers an official LOVEworks program, providing a map of all the registered LOVE signs in the state. Travelers can plan their routes to visit multiple signs, exploring the unique stories and features of each location.

Virginia's LOVE signs stand as a shining example of how art, tourism, and community spirit can come together to create something truly special. As visitors traverse the state, these iconic installations serve as more than just landmarks; they embody the essence of Virginia's welcoming and inclusive atmosphere, leaving a lasting impression on all who encounter them. 

Newly installed LOVE sign at Three Notch'd Brewery in Nellysford, VA